Real content · Real AI · All in house

I turn tradies into their own media team.

Phone, laptop, AI. No agency. I teach plumbers, painters, sparkies and cleaners to film their own jobs, or I film it for them.

Three free Blueprints · Private community · Nothing to buy
Zach Touma
Sydney, Australia
Zach Touma, videographer, smiling in a black tee against a blueprint background
Fig. 1 · Eight years behind a camera
Real clients, real jobs
Phone first, always
Project
Your in-house media team
Client
Service businesses that work with their hands
Drawn by
Zach Touma
Scale
Phone first
Rev
2026-09-09
8
Years behind a camera
3
Years of paid client work
Car dealerships, builders, gyms, clothing brands, food trucks, cleaners.
Filmed for
Proof

Don't take my word for it.

Real owners, their socials, so you can go and check.

Video proof 01
Play · 1:27
Abdullah Mattar, on camera

Now I actually know why to post, how to post, and I have a blueprint to follow and someone to hold me accountable.

Abdullah Mattar
Professional boxer, 10 wins 1 loss
In writing
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Blueprints By Zach has been a major asset to my business endeavours for my 4ER brand, helping cover a whole line of branding including the 4ER clothing brand itself, the 4ER International Island Training Camps and of course the boxer Mr 4ER himself. Zach has been exceptional in providing me with the blueprint and coverage to get my brand out there. From elite level media directing and commitment we were able to launch and establish the first of its kind 4ER YouTube channel. An opportunity to portray and express what these island trips are all about for the wider public. This has been a major boost and created outreach to different audiences that I had previously not been able to cover, as well as pulling in new traffic. Keeping it all inclusive, which is what the 4ER mentality is all about. Furthermore, Blueprints By Zach continues to live on and every day we are collaboratively developing the 4ER brand and thinking of new ways to expand. Commitment, sincerity and hard work, that's what you get from Blueprints By Zach, and that's who I want by my side all the way through my business endeavours 💯💯

Result: First-of-its-kind 4ER YouTube channel launched, new audiences reached
Abdallah Bah, Mr 4ER
Founder, 4Ever Relentless (4ER). Clothing brand, International Island Training Camps, professional boxer

Before the meeting I had a lot of plans but I didn’t know exactly how we could fit it in or even make it work, sitting down and writing everything down and actually looking at the logistics side of things instead of just saying yeah we’ll do this on the day made it seem more executable. Also big thing is the discussion we had about collabs I always just look at it like why should I collab with them if we are the ones paying for the content however when you said if you look at it from a different perspective both parties can benefit from it and also helps you with the specific brand down the line. I usually say we gotta do this and we gotta do that, but actually having a plan going into things rather than just winging it out on the day is soo much better.

Adam
Founder, Berlins Challenge. 1v1 street football events and content

I've been plumbing for 11 years and I'd never once thought about setting up a camera and recording myself. I used to look at people who do that and think, that's very weird, there's no way I'll ever do it. Zach explained the power of content and a social media presence, showed me little tactics and ways to do things, and how easy it actually is. Now it's just the norm for me. I don't want to chase work anymore. I'd love the work to come to me, that's stress for me at the end of the day. And it's worked, better than I thought. I wasn't very consistent in the beginning because I was still learning what he was trying to explain to me through his eyes. Now I get over 10,000 views with a couple of videos, which is really, really good for me and my business. Before working with Zach my Instagram had about 70 followers, a lot of them friends and family just supporting me. Following his blueprint, posting reels and stories almost every day, it's more than doubled in a matter of weeks. He also got me to make a Facebook business page and post on TikTok, basically every platform I have access to, which has helped me grow immensely. I love you Zachariya.

Result: 10,000+ views on single videos. Instagram more than doubled in weeks
Amin
Poseidon Plumbing Group. Licensed plumber, 11 years on the tools, Sydney

Working with Zach has been incredible. He is extremely knowledgeable, attentive and an expert in what he does. The best and most important thing that I felt and continue to feel working with Zach is his commitment to his clients. He genuinely cares about you and your success and you can see the energy and passion in his work. In the short few weeks that we've been working together I have already seen improvements in traction on Instagram. More organic views, more leads, more bookings. The secret sauce isn't so secret when you follow the blueprint!! And Zach guides you through it step by step in simple terms. I would highly recommend working with Zach in any capacity. You will not regret it.

Justin Ung
Erbzmagic. Sydney corporate and wedding magician and MC

Working with Blueprints by Zach completely changed the way I perceived my media presence and advertising. I never thought it was something I could do on my own and with such ease. Following Zach's advice and his blueprints has made things simple, quick and achievable. Thank you Zach for all your help.

Omar
SOS Screens Sydney. Fly screens, security doors and windows

Working with Blueprints by Zach has been one of the best decisions we’ve made for our mosque’s social media. At Al Hafiz Quranic Centre, we wanted to grow our online presence and reach more people with beneficial Islamic content, but we weren’t sure how to do it effectively. Zach’s social media management blueprint gave us a clear strategy, practical systems, and easy to follow guidance that completely changed the way we approached our content. Since implementing his blueprint, our page has seen noticeable growth in reach, engagement, and overall professionalism. We became more consistent with our posts, reels, and community updates, and we’ve been able to connect with a much wider audience. What stood out most was that Zach didn’t just give generic advice, his blueprint was actionable, organised, and tailored to building a strong, sustainable social media presence. We highly recommend Blueprints by Zach to anyone looking to grow their brand, business, or community page. His knowledge and systems genuinely deliver results.

Al Hafiz Quranic Centre
Mosque and Quran centre, Greenacre, Sydney
Services

Three ways in. Pick one.

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Free · Start here

The free Blueprints.

Three systems, written down, that run on your phone. Plus a private community.

  • The 3-Stories-1-Reel Blueprint
  • The Beginner Shot List
  • The Tradie AI Prompt Pack
Done with you

I teach you to do it.

You and your phone, my system, until it runs without me.

  • A plan built for your trade
  • Your own shot list and a posting rhythm you can keep
  • I come to site and we film a real job together
Beginners only
Done for you

I do it for you.

I come to your sites, film the job, cut it, and hand it over ready to post.

  • Shoot days on your jobs, not in a studio
  • Reels for Instagram, TikTok and YouTube, plus a hero film
  • You approve. I do the rest.
Not happy with the first cut? I keep going until you are. No extra charge.
Four clients a month
Watch first

Two videos that show the whole system.

Every conversation starts with a free strategy session.

One hour on a call. You leave knowing exactly what to film and why, whether or not we work together after. Two things I ask for in return: a short testimonial at the end, and a referral if you know another tradie who needs this.

or DM @blueprintsbyzach on Instagram
About

I'm Zach. Filming is my trade. Eight years behind a camera, three years of real businesses paying me. My mission is making sure you never have to hire someone like me.

Sydney based. Started filming for the businesses of the blokes I trained with. Then car dealerships, builders, gyms, clothing brands, food trucks and cleaners. Then I taught a couple of those owners to do it themselves, and it worked.

Nobody else sits in my lane. The AI guys can't hold a camera. The camera guys don't serve business owners. I run this exact system on my own channel.

What you won't get. No AI avatars, no gimmick edits. Real footage, real craft, AI only where it saves you time.

Built so my family finally has something to fall back on. And so one of the first recognisable names in this space comes out of the hood in Sydney.

PlumbersPaintersElectriciansCleanersRoofersLandscapersAny job with a before and after

Book a free strategy session

One hour on a call, free. Pick a time on the calendar and it's booked, or send me your trade, your suburb and the best time to ring. I read and answer every message myself.

On a phone, a DM is quickest. Otherwise copy the address and email me from whatever you use.

Not ready for a call yet? Join the free community and start with the Blueprints.

Manage page

Publishing saves a new version of this page and everyone who opens it sees the change. Only you can publish. Nothing goes live until you press Publish.

On the page
Add one
How to get one

Ask at the end of the free session, on camera if they're up for it. Three questions, in this order:

  1. Where were you at with content before we spoke?
  2. What's changed, or what are you doing differently now?
  3. Would you send another tradie my way, and who?
Text for a mate

Bro quick favour. Can you send me a few lines on what the content stuff actually did for the business, like where you were at before and what changed, and if you've got a number on jobs or enquiries chuck that in as well. Doesn't need to be fancy, just say it how you'd say it. Putting it on the Blueprints page you get me…

Text for a client

Hey [name], hope the week's been good. Quick one, I'm putting the Blueprints by Zach page together and I'd love a couple of lines from you on what working together did for the business. Where things were before and what changed, and if there's a number you're happy to share like enquiries or jobs booked that would be huge. A voice note is fine too, I'll type it up and send it back for you to approve before anything goes up. Appreciate you.